Brewbound Live 2023: Strategies For Breaking Into the ‘Messy’ Fourth Category

The beer distributor route-to-market has served fourth category brands like BeatBox and Stateside Vodka’s Surfside hard tea and lemonade better than wine and spirits distributors, but getting in front of the right buyers in the fast-changing category is still “messy.”
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Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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