Global drinks company Beam Suntory has sold the Windsor Canadian Whisky brand to the Minnesota-based Prestige Beverage Group.
Windsor is among the top-selling Canadian whiskies in the U.S.
“Windsor is a historic and beloved brand with deep roots and loyal consumers, which makes it the perfect addition to our growing wine and spirits portfolio,” says Scott Schilling, GM and CMO of Prestige. “Windsor has an incredible track record, and our team is excited for continued growth.”
Under Prestige, Windsor will continue production by Alberta Distillers Limited, with availability across the U.S., Canada and beyond.
Windsor joins Prestige’s lineup of spirit brands, which includes Kinky Beverages, INDOGGO Gin (launched with Snoop Dogg), Joia Spirit and The Whistler Irish Whiskey.
Windsor is made with grains grown near Calgary, Alberta, and the glacial-fed waters of Western Canada. Currently, Windsor’s offerings include original and Black Cherry-flavored Canadian Blended Whisky.
The terms of the deal were not disclosed.The post Beam Suntory Sells Windsor Canadian Whisky to Prestige Beverage Group first appeared on Beverage Dynamics.
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Author: Kyle Swartz
