Back to the Future: Mountain Dew Taps into Nostalgia for First Rebrand in 15 Years

The 76-year-old brand today unveiled a refreshed visual identity that leans into its origins in the foothills of the Tennessee mountains while placing a new emphasis on “energizing refreshment” and togetherness. The refresh spans all elements of Mountain Dew branding – from its logo to its color scheme to its label callouts.
Read Full Story at source (may require registration)
Author:

RELATED
March 19, 2025|BY Spirits EditorFlow: Co-Packing Drives Q1 Growth as Branded Water Business Slides

Flow Beverage Corp.

March 19, 2025|BY Spirits EditorHow Spirit Companies Are Preparing For Uncertainty Amid Trade Disputes

As tariff threats continue to expand, spirit suppl

March 19, 2025|BY Spirits EditorCoca-Cola’s Red Tree Adds Vodka Lemonades, Punch & More to Bev-Alc Lineup

More Minute Maid Spiked ready-to-drink (RTD) optio