Analysis: Alani Nu & Celsius Deal Sparks Distro Realignment, Possible KDP Rethink?

Together, Celsius and Alani Nu are expected to drive around $2 billion in sales across the combined portfolio – that’s if the two brands don’t cannibalize each other first.
Read Full Story at source (may require registration)
Author:

RELATED
March 18, 2025|BY Spirits EditorExpo West: Plant Press Pushes Forward, Humm Flexes Formats

As we close out our Expo West coverage, we’v

March 18, 2025|BY Spirits EditorJuneShine and Willie Nelson’s Social Tonic Duet: Willie’s Remedy+

The country music star and his wellness enterprise

March 18, 2025|BY Spirits EditorPepsiCo to Acquire Poppi in $1.95B Deal

PepsiCo announced this morning it has entered a de