Amorim online masterclass now available to watch

Leading closures producer Amorim Top Series hosted a masterclass as part of the virtual 2020 Bar Convent Berlin trade show, which is now available to watch online.

Bar Convent Berlin (BCB) was forced to switch to an online schedule for 2020 due to the Covid-19 pandemic, and is hosting a week-long digital event from 12-18 October, called Pouring Digital.

Participants in the Pouring Digital event are now able to watch the masterclass with cork producer Amorim Top Series, titled Enhancing Consumer Experience Through Innovation and Sustainability on Closures for Spirits Bottles.

Initially broadcast on 14 October, the online workshop saw Hugo Mesquita, Amorim sales and marketing director, and Sarah Pontes, the company’s new product development director, offer tips and ideas for how spirit producers can enhance the consumer experience through premium closures.

Following its broadcast on Wednesday, the virtual seminar is now available to watch online through the Pouring Digital online portal.

To watch the event back, visit bcb.eventnetworking.com/online-conference/2784.

Last week, Amorim Top Series published a study that found its cork stoppers can remove as much as 148g of carbon dioxide from the Earth’s atmosphere.

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Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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