South African drinks firm Distell has released a chocolate-flavoured Amarula liqueur, made with marula fruit.
The product was revealed at the Tax Free World Association (TFWA) show in Cannes this week.
Amarula Chocolate is described as the brand’s ‘most indulgent’ premium cream liqueur with a velvety chocolate taste.
The ‘rich and distinctive flavour’ of marula fruit is said to compliment the ‘full bodied, fragrant chocolate undertones of real African cocoa beans’. The brand uses sustainably sourced African cocoa beans.
Distell’s head of Europe and global travel retail, Luke Maga, said: “With Amarula Chocolate, we blend sustainably sourced African cocoa, marula fruit, cream and a taste of Africa for new, younger consumers as well as lovers of the original Amarula taste.
“This indulgent new offering promotes Amarula’s African origins with its accent ingredients and creates significant buzz and a halo effect for the brand in travel retail.”
The expression is recommended served chilled over ice, in a cocktail, added to coffee or in a milkshake with vanilla ice cream and chocolate sprinkles.
Bottled at 15.5% ABV, Amarula Chocolate is available in 700ml, 750ml and one-litre formats.
Earlier this month, South Africa’s Competition Commission approved Heineken’s takeover of Distell if it meets certain conditions.
