US-based importer 375 Park Avenue Spirits, a division of the Sazerac Company, has signed a distribution deal with spirits brand Tommy Bahama.
375 Park Avenue will oversee the brand’s sales, operations and marketing from 1 July.
Produced by Coral Cay Distilling and part of the Tommy Bahama lifestyle brand, the Tommy Bahama Spirits portfolio contains ‘tropically inspired’ spirits and ready-to-drink (RTD) cocktails, including a Cuban-style rum, rum-finished rye whisky and flavoured vodkas.
Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits, said: “Whether it be spirits, home furnishings or apparel, the Tommy Bahama brand has a proven track record of creating quality products that inspire and encourage the relaxed, carefree lifestyle it embodies.
“This unique collection of craft spirits and RTD products have already won numerous awards and created a loyal following due to its superior taste and the island state of mind exuded from every sip. We’re excited to hit the ground running – in our flip-flops – to expand the availability of this portfolio across the US.”
The 375 Park Avenue Spirits portfolio includes Cutty Sark Blended Scotch, Paul John Single Malt Whisky, Scapegrace Gin and Van Gogh Vodka.
In August 2020, 375 Park Avenue Spirits entered a US supply and distribution agreement with baijiu brand Ming River.
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Author: Kate Malczewski
